P2GM wins an order following a MAILGORI-supported meeting
A meeting generated using CosmoSketch's MAILGORI AI sales support agent led to an order for P2GM Inc.
AI supported preparation; a human proposal led to the order
For P2GM's customer development, MAILGORI supported prospect research, proposal hypotheses, company-specific messages and organization of responses after sending.
Outreach through MAILGORI led to a meeting. P2GM's sales representative then made a proposal and communicated with the customer, leading to the order.
MAILGORI did not automate winning the order. AI supported preparation such as initial research and drafting, while a person understood the customer's needs and made a proposal.
We view this as an important validation of linking sales activity to actual meetings and orders, rather than simply counting emails sent.
Findings from P2GM's operations will continue informing improvements to MAILGORI and the sales support process.