173 sales emails produced six replies and two meetings
In an initial customer-development validation using MAILGORI beta, CosmoSketch recorded six replies and two meetings from 173 valid outbound emails.
- Valid sends
- 173
- Replies
- 6
- Meetings
- 2
- Orders
- 1
Initial validation results
Using valid sends as the denominator, the reply rate was about 3.5% and the meeting rate about 1.2%.
The validation used company research and public information to organize a specific proposal reason before drafting, rather than sending identical messages to many companies.
MAILGORI is not intended simply to work through a prospect list automatically. It supports selection, proposal hypotheses, individualized wording and reply organization so sales staff can focus on judgement and proposals.
These initial results reflect a particular offering, target companies and sending conditions. They do not guarantee similar outcomes across all sales activities.
We will continue improving features and operating methods while examining reply content and meeting quality, rather than send volume alone.