Signal detection added to MAILGORI beta
CosmoSketch has added signal detection to MAILGORI beta to identify changes in public company information that can provide a reason for outreach.
Consider why to approach this company now
Sales support tools have commonly selected companies using fixed attributes such as industry, location and employee count. However, companies with similar attributes can differ in the timing of their needs and management challenges.
The added feature organizes public information from websites, news and hiring pages, including new locations or factories, increased recruitment for particular roles, product or service expansion and changes in supply arrangements.
It supports consideration of why to approach a company now, alongside which company to contact.
Detected information is used for proposal reasoning and message preparation, and presented for staff review. The design combines public information and human judgement instead of relying solely on AI assumptions.
We plan to improve adjustment of signal types and importance around each client's offering and customer profile.